Privacy Policy

Effective date: July 1, 2026

Who we are

My Free Water Report (myfreewaterreport.com) is a free water-quality resource operated by SwiftPro Heating, Cooling & Plumbing ("SwiftPro," "we," "us"), a Virginia Class A licensed contractor (License #2705192276) located at 4230 Lafayette Center Dr, Suite N, Chantilly, VA 20151. You can reach us at [email protected] or (571) 396-0299.

What we collect

• ZIP code. You type it in so we can look up the water system that serves your area. A ZIP code on its own is not tied to your identity.
• Contact details you choose to give us. If you unlock the full report or book a free Home Water Checkup, the form asks for your name, email address, and phone number (and, for in-home visits, your service address). These forms are provided by our CRM platform, LeadConnector / HighLevel.
• Location, only if you tap "Use my current location." Your browser asks your permission first. We convert the coordinates to a ZIP code using OpenStreetMap's Nominatim service. Coordinates are kept in our private site analytics only — they are never attached to your name or sent to our customer system.
• Usage data. Like most websites, we collect technical data — pages visited, approximate location derived from IP address, browser and device type, and how you found us — through server logs and the analytics tools below.

Tools we use

• LeadConnector / HighLevel — powers our contact forms, appointment booking, and the emails/texts we send you after you ask for your report. (their privacy policy)
• PostHog — site analytics that help us understand how the site is used so we can improve it. (their privacy policy)
• Meta Pixel — measures whether our ads on Facebook and Instagram work, and lets us show ads to people who visited this site. (Meta's privacy policy)
• Resend — delivers your water report email when you request it.
• ServiceTitan — our field-service scheduling system; when you book a Home Water Checkup, your name, contact details, and service address are used to schedule the visit. (their privacy policy)
• Hatch — helps our team follow up with you by text and email after you request your report or a checkup. (their privacy policy)
• Cloudflare — network security and content delivery.

How we use your information

• To show and send you your free water report.
• To schedule and follow up about the free Home Water Checkup, if you ask for one.
• To answer questions you send us by email or phone.
• To understand how the site is used and make it better.
• To measure our advertising.

We share your information with the service providers listed above, who process it on our behalf, or when the law requires it. We also use advertising tools — the Meta Pixel and Meta's Conversions API — that share limited information (such as the pages you view and, for measurement, a securely hashed version of contact details you give us) with Meta so we can measure our ads and reach similar audiences. Some state privacy laws treat this as "sharing" for advertising. You can opt out at any time — see Your privacy choices below.

Email and text choices

Every marketing email we send includes an unsubscribe link, and you can reply STOP to any text to stop messages (reply HELP for help). Unsubscribing stops marketing messages; we may still send a message you specifically asked for (like a booking confirmation). For full details of our text-message program — what we send, how often, and how to opt out — see our SMS Terms.

Your privacy choices

Opt out of ad "sharing" / "Do Not Sell or Share My Personal Information." Our advertising tools "share" information for advertising as described above. To opt out of that sharing, you can:

• Turn on a Global Privacy Control (GPC) signal in a supported browser or extension. When your browser sends a GPC signal, we treat it as a request to opt out of ad "sharing" and we disable advertising trackers (like the Meta Pixel) for that visit automatically.
• Email us at [email protected] with the subject "Do Not Sell or Share" and we will opt you out.
• Adjust your ad preferences directly with Meta, and clear or block cookies in your browser settings.

Your rights (Virginia and beyond)

If you are a Virginia resident, the Virginia Consumer Data Protection Act gives you the right to access, correct, delete, and get a copy of the personal data we hold about you, and to opt out of targeted advertising. Residents of other states with privacy laws (like California) have similar rights. We extend the same courtesy to everyone:

We will respond within 45 days. If we decline a request, you may appeal by replying to our response, and we will explain the outcome. Virginia residents may also contact the Virginia Attorney General.

How long we keep data

We keep contact information for as long as we have an active relationship with you or as needed to provide the services you asked for, then delete or de-identify it. Analytics data is kept in aggregate form.

Children

This site is for homeowners and renters, not children. We do not knowingly collect personal information from anyone under 13. If you believe a child has given us personal information, contact us and we will delete it.

Changes to this policy

If we change this policy, we will update this page and the effective date above. Meaningful changes will be noted on this page.

Terms of Use · About this site · Get your free water report